679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Although Balmain is perhaps the most high-end brand to use an entire cast of CGI models for a campaign, this is certainly not the first time that a computer-generated star has made their mark on the fashion industry. There has not been an official announcement, but more virtual models that include males could be unveiled later this year to add to the army. Controversial: One of the CGI models, Shudu, was created by Cameron-James Wilson. The Sun website is regulated by the Independent Press Standards Organisation (IPSO), Our journalists strive for accuracy but on occasion we make mistakes. The other two models — Margot and Zhi — were created by Balmain exclusively for the new virtual army campaign. For its Pre-Fall 2018 campaign, Balmain has enlisted three digitally-created models to wear a digitally-created version of the collection. Aug 31, 2018 - Balmain, which is led by designer Olivier Rousteing, unveiled three new models. Balmain's autumn 2018 collection has caused controversy due to its use of CGI models instead of real people. The CGI models were created in partnership with photographer and visual artist Cameron-James Wilson who hit the headlines earlier this year when he created the world’s first digital supermodel Shudu. But now she has company. The first of CGI mastermind Cameron-James Wilson’s Supermodel creations. Balmain has ditched the Kardashians in favor of computer-generated imagery (CGI) models to wear the designer brand's latest creations. See more ideas about model, supermodels, virtual fashion. They were designed by … These three models are the faces of Balmain's new campaign. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Earlier this year, a model by the name of Miquela Sousa - who goes by Lil Miquela on Instagram - made headlines around the world when it was revealed that she was actually a computer-generated creation. The 3D garments were created by CLO Virtual Fashion and they were recreated to mimic the latest collection. The creation of British photographer Cameron-James Wilson, this year Shudu featured in editorials for Cosmopolitan and Vogue Australia, and also scored a campaign for Balmain , in which she appears alongside robo-girls Margo and Zhi. Much like Miquela, Shudu's perfect looks had prompted dozens of questions from followers, with one fan even remarking that the model was 'too perfect to be real'. Included in the campaign is the controversial CGI creation Shudu, a dark-skinned Fenty Beauty model that people previously said was taking jobs away from people of color in the industry. They have the perfect angular cheekbones and ooze glamour most could never manage. “We reached out to Cameron-James Wilson, proposing that he help us construct a new, alternative and virtual Balmain Army,” the house’s creative director Olivier Rousteing explained. 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