($39.6K from sales proceeds, $2.5K direct donations, $600 from responses): https://i.imgur.com/qA0Am8F.png. AirPods Pro. Apple unveiled a splashy and pleasantly escapist two-minute AirPods Pro spot on Wednesday, bringing in a number of A-list collaborators to create a song-and-dance number that feels like a cross between two of its recently lauded commercials: "Bounce" and "Welcome Home.". Flexible pricing. But given the choice you would never want them to hang down so far from the ear, would you? Here's an image breaking down the figures for how the $42,749 came to be. But with a click of a button, she enters Active Noise Cancelation mode, and is suddenly dancing through a pulsating, neon-drenched cityscape at night. AirPods Pro are wireless Bluetooth earbuds created by Apple, initially released on October 30, 2019. Adult great white sharks weigh around 1,250 pounds. As such, our content is blocked by ad blockers. The iPad Pro’s new commercial comes at an interesting time for Apple. Tim Nudd is editor in chief of the Clio Awards and editor of Muse by Clio. AirPods Pro come with three pairs of eartips (replacements are only $4) and a USB-C to lightning cable. The music in the Apple AirPods Pro advert is a song called ‘Lenguas’ released earlier this year by electro-music group Elephant Heart. SEE ALSO: Beats By Dre gets Nicki Minaj and other A-list stars to push its new wireless headphones. Apple AirPods Pro TV Commercial, 'Snap' Song by Flume. The company announced its latest iPad, the 9.7-inch iPad Pro, as the “ultimate PC replacement” for Windows switchers, but its upcoming iOS 10 update only includes minor iPad changes – a … Submissions should come only from actors, their parent/legal guardian or casting agency. The dancer is Matilda Sakamoto, a Los Angeles native and Juilliard grad who's a relative newcomer. Once verified, the information you provide will be displayed on our site. AirPods Pro measure in at 21.8mm wide and 30.9mm tall, so they're wider than the original AirPods (which are 16.5mm) but they're not as tall (AirPods are 40.5mm tall) as the stems are shorter. The original Apple AirPods are instantly recognizable and have a definite 'wow' factor to them, but the AirPods Pro a represent a culmination of years’ worth of … The campaign features a brand-new track titled "The Difference" from Flume, the Australian musician, featuring the American singer Toro y Moi. Features like Transparency Mode and Active Noise Cancellation make it easy for this woman to navigate the divide between the real world and her musical fantasies using her Apple Airpods Pro. The footage was then stitched together to create the single transitional world. There is an argument to be had for whether the world is ready for all-USB-C all the time, but I still don't think we're quite there. AirPods Pro sport an all-new in-ear design with three sizes of soft, flexible silicone tips that click into place, including small, medium, and large. It was too obvious that the form, and in particular the long stems of the earphones, was driven by a necessity to squeeze all the tech inside its admittedly small proportions. For Exceptionally comfortable Strong noise-cancelling Balanced, easy-going sound Against Noise-cancelling impacts timing Sony rival sounds more engaging Apple AirPods Pro deals. In the spot, the girl leaves class and steps out onto a busy street. My mom, for example, wouldn't even know what to do with USB-C. In Transparency mode, she's experiencing the usual humdrum big-city daytime routine, crowded and colorless. AirPods Pro do everything well and this makes for a … What I haven’t focused on nearly enough is how the AirPods Pro let me down. The stems on the new Pros are almost a full centimetr… Tech-packed yet compact, AirPods Pro are built around our System in Package design — featuring the H1 chip that powers everything from sound to Siri. This site uses cookies to provide you with a great user experience. "Snap" dramatizes this by showing woman walking around a city. Overwhelmed by the scene, she puts in her AirPods Pro and enables active noise cancellation mode. Made by TBWA\Media Arts Lab, "Snap" essentially a new version of "Bounce," the jazzy 2019 spot directed by Oscar Hudson that showed a man—with his AirPods cranked up—walking around a town where the surfaces have magically transformed into trampolines. The best in creativity delivered to your inbox every morning. Find all the topics, resources, and contact options you need for your AirPods and AirPods Pro. Verdict. The protagonist is portrayed by Matilda Sakamoto, a New York-based choreographer, movement director, dancer and actor. Apple's AirPods Pro are the most well-rounded active noise-cancelling earphones on the market . Apple. AirPods Pro use the same, custom Apple H1 headphone chip that debuted with the second-generation AirPods non-Pro and have since turned up in the PowerBeats Pro and Beats Solo Pro. The AirPods Pro are designed for Apple’s ecosystem of devices, and being a participant in Apple’s walled garden comes with some luxuries. Flume, Ryan Heffington, Kim Gehrig are among the collaborators Apple unveiled a splashy and pleasantly escapist two-minute AirPods Pro spot on Wednesday, bringing in a number of A-list collaborators to create a song-and-dance number that feels like a cross between two of its recently lauded commercials: "Bounce" and "Welcome Home." Testing conducted by Apple in October 2019 using preproduction AirPods Pro with Wireless Charging Case and software paired with iPhone 11 Pro Max units and prerelease software. Volume was set to 50% and Active Noise Cancellation was enabled. The AirPods Pro are available now in the U.S. and U.K. for $249/£249, though have dropped as low as $199 in certain sales. Features like Transparency Mode and Active Noise Cancellation make it easy for this woman to navigate the divide between the real world and her musical fantasies using her Apple Airpods Pro. Microsoft Surface Go TV Spot, 'The Salmon Sisters' Song by Garbage, Microsoft Surface Pro 6 TV Spot, 'Adam Wilson: Building Robots and a Business', Motorola Moto Z2 Force TV Spot, 'Hello Shatterproof', Motorola Moto Z Droid TV Spot, 'Hellomoto: Time to Reimagine', Apple AirPods Pro TV Spot, 'Snap' Song by Flume, Apple AirPods TV Spot, 'Bounce' Song by Tessellated. The Apple-designed H1 chip employs 10. audio cores, creating incredibly low audio processing latency … Please consider disabling your ad blocker on this site to ensure the best user experience. The AirPods Pro claim 4.5 hours of listening time, and in reality, that feels quick. With its original music and choreography and its young female dancer, though, it's also reminiscent of Spike Jonze's celebrated "Welcome Home" spot for Apple's HomePod in 2018. Incredible stock. We didn’t like the old AirPod design. The noise-cancelling new AirPods Pro can be beaten for sound, but they are a joy to live with and use all day, every day. But, it's now all wrapped up in a system-in-package design for greater efficiency and, for the first time, it's using all of the 10 audio cores available in the H1. Customizable and noise-canceling: the Apple AirPods Pro are a solid choice. Battery life is a big one. When "I Learnt Some Jazz Today" by Tessellated begins to play, this seemingly boring world turns into a giant bounce house. AirPods Pro does come with a USB-C-to-Lighting cable, so you can plug it into a 2016 or newer MacBook without needing a dongle (thank goodness). Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Ryan Heffington did the choreography—he was also the choreographer for FKA twigs on "Welcome Home." The group is a project launched by Jason and Victoria Evigan a married couple both known for their contributions to music. A man forces himself to put on a happy face as he heads out into his dull, black-and-white world. Flume, Ryan Heffington, Kim Gehrig are among the collaborators. Learn how to set up, charge and use your AirPods and AirPods Pro. The AirPods Pro have two tiny microphones both on the inside and on the outside, and they work in the same way that all active noise cancelling headphones do. Apple has a certain aesthetic At its core, the spot, titled "Snap," is a fanciful product demonstration. Transparency mode to hear what’s happening around you. Apple's Delightful Holiday Ad With Tierra Whack Will Cheer You Up. The new AirPods Pro buds are more compact and dense, packed with loads of new technology, and most notably, feature replaceable ear tips on the ends to … By using iSpot.tv, you accept our, Motorola Moto Mods Moto Insta-Share Projector. Previously, he was creative editor at Adweek. iSpot measures impressions and the performance of TV ads. The AirPods Pro ($250) cost $90 more than their siblings, but that extra cash gets you decent noise cancellation, sweat resistance, a more secure-fitting design and improved sound quality. He puts in his Apple AirPods and asks Siri to play him something new. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. The Apple AirPods Pro is significantly better than the previous AirPods iterations and costs slightly more than the AirPods (2019) with a wireless charging case. Apple Dances Through Day and Night in Joyful AirPods Pro Spot That's Two Ads in One, Introducing 'Tagline,' Our Podcast About the Making of Great Ads, 11 Great Album Covers, Chosen by Craig Shparago, Key Art's Great Women Designers: Akiko Stehrenberger and Desi Moore, Spike Lee, Alfre Woodard Narrate W+K's Ghetto Film School Ads, Arnold Made Some Totally Backwards Ads for Forward Health, Nissan Follows the Bouncing Ball in March Madness Promo, 33 Black Photographers Documented Their Hometowns for Apple's 'Shot on iPhone', A Girl Fearlessly Confronts the Unknown in Apple's Fantastical Ad for Chinese New Year, Not Feeling It This Year? serious chops. They are Apple's mid-range wireless headphones, sold alongside the base-level AirPods and highest-end AirPods Max. Regular AirPods aren’t uncomfortable, but they don’t stay put very well. To view this video please enable JavaScript, and consider upgrading to a web browser that Gehrig shot the entire film both in the daytime and at night. Testing consisted of full AirPods Pro battery discharge with a cellular phone call until the first AirPod Pro stopped playing call audio. The new spot comes just a day after Apple released another notable piece of creative—a five-hour-plus, single-take film, shot on iPhone, giving a tour of the famous Hermitage museum in Russia. Apple AirPods TV Commercial, 'Bounce' Song by Tessellated. supports HTML5 video. Active Noise Cancellation for immersive sound. Well, the AirPod-flexers may have liked it, but in reality it screamed compromise. It shows the difference between Transparency mode and Active Noise Cancelation mode on the AirPods Pro—the former allows you to hear what's going on around you, while the latter blocks out the sounds of the world. Apple AirPods Pro. That's the weight of over 8 great white sharks in cat food. "Snap" was directed by Kim Gehrig, the Somesuch director who's made some incredible spots, including "This Girl Can" for Sport England, the "Womankind" spot for Berlei bras, "Dream Crazier" for Nike, "Viva La Vulva" for Libresse and (released just this week) "Where There Are Cooks" for Lurpak. The idea is to highlight that … Buy credits or subscribe today. iSpot has acquired Ace Metrix, enabling TV advertisers to measure both business outcomes and brand impact. Too early to tell if Apple's AirPods is a home run product, but one thing's for sure: people are going crazy for the wildly talented dancer in the big AirPod commercial.