extended marketing mix of apple
Introduction. The Marketing Mix definition is quite simply putting the right product in the right place at the right time, and doing it all as best as can be done. Image 3: Above is a description of the Premium Pricing Strategy. Introduction
Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. According to Forbes, Apple was the world’s first most valuable brand in 2018. Extended Marketing Mix 7Ps Activity Watch the video named ‘ Extended Marketing Mix 7Ps | Apple v Poundland, what's the difference?’ in the Two Teachers YouTube channel ‘Business Studies’ playlist and answer the following questions. Product Image 1- Apple products (Apple United Kingdom, 2018) Apple’s Marketing is built on simplicity. Product: Apple was founded as a computer company in 1976 in the United States, but during all this time, they have launched a wide range of electronic products adapting therefore very well to the customer needs. Image 2: The above is Apple’s implemented Marketing Mix Strategy. Like all other businesses Apple also have their own version of the extended marketing mix. This is the so-called extended marketing mix. The term Marketing Mix refers to the main elements that must be considered in order to successfully market a product or service. An Overview of One Element of Apple’s Extended Marketing Mix – Promotion. By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. The Two collaborated in the development of the “Apple I in the early 1970s. Apple products speak for themselves. Below is the product mix of Apple which has been ruling the market since the time of their inception. Image 1- Apple products, from left to right: iPhone,iPad,Apple TV,MacBook Air, iPod,MacBook Pro,Magic Mouse, Imac, iPod Touch. Marketing Mix. The Two collaborated in the development of the “Apple I in the early 1970s. An overview of one element of Apples extended marketing mix, how Apple has successfully used the Product element and over time evolved to meet customer demands, technology advancements and market competition. Image 4: The picture above displays the welcoming nature of Apple’s Retail Stores. Apple uses price skimming; the... Place. Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. Apple’s overall marketing mix appears to be largely influenced by its principles of simplicity. Samsung marketing mix (Samsung 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Posted by LoriDoes May 26, 2020 July 14, 2020 Posted in Uncategorized. Eugene J McCarthy created the Marketing Mix 4 P's … Apple’s effective leverage and adaptation of Product (iPhone) within its extended Marketing Mix March 12, 2019 March 29, 2019 The launch of the first iPhone in 2007 (Goldman, David (2011), revolutionized the way in which people connected, both with each other as well as their environment. Marketing mix is a concept which is used by businesses in the marketing process. Physical Evidence. The entrance to the Apple Store on Fifth Avenue, New York City. There are several marketing strategies like product/service innovation, marketing investment, customer … Apple Marketing Mix Introduction. marketing mix of amazon. Product. Apple’s product mix shows that Apple’s marketing mix is extensive in terms of product variety to address customers’ needs in different areas of their lives. As services came more into the picture it was seen that the 4p’s could not justify the marketing mix. Product: – Huawei is a leading technological company and a rival of Apple, Samsung and other leading smartphone makers. The term marketing mix was coined by Neil H. Bordon in his article titled as “The concept of the marketing mix” (The Marketing Mix, 2010). Samsung Electronics products are designed in 6 global design centres and manufactured in 53 global production bases. As Apple is predominantly a product-based company it would be logical that Apples strongest marketing mix would be Product. PRODUCT: Image portrays a visual journey of the evolution of the iPhone over time, from the very first iPhone to the latest iPhone X, comparing design, size and look & feel. Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. Price:Apple doesn’t believe in competition with other products in terms of pricing and thus are pricing their products as an aspirational item and not as a utility.The iPhone 6s and 6s plus are priced at $649 and $749. Image 5: Apple implements employee discount and holiday gifts to motivate the staff which narrates the promotion strategy perfectly. He explained that there were 4 criteria that customers use to make a decision on whether they will buy or not. Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. Apple focuses on customers willing to pay a premium price for their goods. Marketing mix help, the marketers to target appropriate market that further help them to increase product knowledge among the customers (Armstrong, et al., 2014). Here are seven images that best demonstrate Apple’s effective use of the extended marketing mix. The extended marketing mix allows businesses to look at all aspects of their business from start to finish, internal and external outlooks and so on. The 7 Ps of the Marketing Mix The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market.